WHY USE FACEBOOK TO MARKET YOUR BUSINESS?

FSocial Network Facebook is already made up of thousand of millions of active users, most of which log in at least once a day. Chances are, your customer base is already using Facebook, allowing you to market your business directly to them, instead of waiting for them to come to you.

Building an exciting Facebook fan page is just the beginning of your digital or social marketing potential. Once fans start flocking to your page, you can interact with them directly, creating buzz and getting them to share your promotions and spread your brand through word of mouth. Interacting with your Facebook fans and offering new content, product or service will keep them interested and come back for more service. Best of all, with Fan Page Marketing can maximize the social power of your brand with a powerful Facebook page in minutes, without writing a single line of code!

FOSTER PRODUCT DEVELOPMENT AND INNOVATION

Facebook permits you to be told concerning your target market and to know their interests and friends. For this reason, Facebook can be used to generate new product concepts and innovations.

GENERATE AWARENESS

Once you have got created a Facebook Page that permits your individual brand to shine, it's time to get awareness of your Page, latest product, or current promoting effort. To do this, you'll be able to leverage Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories.

DRIVE PREFERENCE AND DIFFERENTIATION

Facebook may be a excellent place to create preference and differentiation for your brand over competitors. On Facebook, individuals discover your brand through sure referrals from their friends. Then drive preference by interacting with and rewardable your fans. think about your Facebook Page as a key bit purpose that you simply will leverage to bring your brand to life for your customers in real time.

PROMOTE YOUR BUSINESS WITH FACEBOOK ADS

Reach your potential customers and grow your fan base with highly targeted Facebook Advertisement.

IDENTIFY YOUR GOALS

Start by defining what you want to promote using your Facebook (Page, Event, Apps, Website) and the target goals you want to achieve. Here are some examples:

• Build awareness: Reach a large audience with a widely targeted ad campaign.
• Drive sales: Offer special deals and giveaways in your ad campaign to bring people into your premises.
• Grow your fan base: Encourage people to like your Page by offering valuable benefits for engaging.

TARGET THE RIGHT PEOPLE

Think about the profiles (timelines) of the individuals you would like to achieve along with your ads, and choose criteria supported what your audience is fascinated by, rather than what they could be wanting to shop for. you'll target by

• Location, Language, Education, and Work.
• Age, Gender, Birthday, and Relationship Status.
• Likes & Interests: Select Likes & Interests such as camping, back packing instead of tents or campers.
• Friends of Connections.
• Connections.